ProCPR Blog

Who hasn’t heard of Wii, from Nintendo? This little console that could has been sold out practically everywhere for nearly two years. It’s not for a lack of trying, either. Nintendo keeps putting more out, almost weekly, but those consoles don’t stay on shelves for very long. (This is not to mention the cheaper than everyone else $250, and you’ll actually find a plethora of fun games to play.)

One major reasons for the incredible sales is the unique games that are available for it alone. Wii Sports is a game that is fun for the whole family, gets everyone involved and off of the couch to play it. Not only that, you can make Mii’s of your entire family and your friends, that look just like them!

These consoles are finding their way into nursing homes (I have seen one, personally, at the home my grandma is living in), as well as physical therapy centers. People are using it to work on motor skills. Not to mention that people created their own personal weight-loss regimen, using Wii Sports as a springboard.

With the release of Wii Fit, more people are starting to lose weight, and have fun doing it. Most reviews I have read have had people starting to lose weight, and it has inspired them to change their diets to become, not just lighter, but healthier as well! Wii Fit includes a balance board that is used to calculate your weight, balance and posture.

Now there is another fitness game headed to Wii, and it uses the Balance Board that is included with Wii Fit. Here’s more information about this game:

Game publisher Majesco Entertainment has announced a partnership with celebrity fitness trainer Jillian Michaels for an exercise-themed video game for the Nintendo Wii.

“Jillian Michaels’ Fitness Ultimatum 2009,” slated for a holiday release, leverages the motion-based Wii system and Balance Board accessory to create a title that combines solid game play with a fitness regimen, advice and exercise techniques provided by Michaels, the strength trainer and life coach on NBC’s “The Biggest Loser.”

“I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country,” Michaels said.

Thanks to the popularity of the Nintendo Wii and its emphasis on physically active game play – and last month’s successful release of the “Wii Fit” game and Balance Board accessory – exer-gaming is quickly emerging as a hot category.

Interactive Game Group brokered the deal for “Fitness Ultimatum 2009.”

Majesco CEO Jesse Sutton said the title is aimed squarely at the growing casual gaming audience, especially women. He said exer-gaming should create a growing opportunity for fitness celebrities, especially those who already have make their mark on TV and DVD.

“Exercise and entertainment have gone hand in hand over the past 20 years,” he said. “So we think bringing that to games is the next big step.”