ProCPR Blog

In keeping with our theme of writing about fitness games for the Nintendo Wii, another game has just been announced.  As many of our readers know, Wii Fit and EA Sports Active are games that are very good for physical training and physical fitness.  Both are being used in physical therapy centers around the world.  Another game hopes to join those ranks, adding nutrition to the mix this time around.

The press release follows:

Black Bean Games announces the finalised title for the first game in the NewU franchise. NewU Fitness First Personal Trainer. It is due for release on Wii in September 2009 and has been developed by Lightning Fish Games and in partnership with the respective industry leading brands Fitness First and You Are What You EatTM.

The title NewU Fitness First Personal Trainer incorporates the Fitness First branding directly, this is to reflect not only the level of involvement they have had with the development of the product, but also to assure customers that NewU is a REAL fitness experience. All exercises are demonstrated by real video of qualified Professional Trainer’s .

NewU Fitness First Personal Trainer considers well-being as a perfect balance between physical exercise and a healthy nutritional eating, the latter having been designed by the experts at You Are What You EatTM.

“This important decision is just the first step in a series of marketing activities and strong synergies that are being excecuted in conjunction with Fitness First globally wherever NewU Fitness First Personal Trainer will be launched.” – Fabrizio Vagliasindi, Head of marketing Black Bean Games.

“We hope this product will not only complement what members find when they come to a Fitness First, but also encourage the “new to exercises” person to take the next step and join the gym” – John Gamble, Fitness First Managing Director.

The product web site (www.newu.me) reveals NewU Fitness First Personal Trainer’s strong yet extremely clear and sophisticated look, based on NewU look and feel.