‘Grey’s Anatomy’ Lesson? TV Ups Awareness, Retention
There is new research showing that people are not only learning about medical conditions and symptoms from TV shows, but also retaining that information for at least six weeks after.
To measure the impact of health messages in medical dramas, researchers worked with the writers of “Grey’s Anatomy” to embed a health message in an episode of the popular program. In this case, the storyline involved a pregnant woman who was HIV positive, and the message was that she had a 98 percent chance of having a healthy baby with the proper treatment.
Viewers of the episode completed a survey before and after the episode aired. What the researchers found was that while only 15 percent of viewers knew before the show that mother-to-child transmission of HIV was overwhelmingly preventable, 61 percent were familiar with this fact after viewing the episode.
A followup survey found that nearly half of viewers — 45 percent — retained this information six weeks later.
This is just another example of how video training, such as that found at ProCPR, is helpful, and can aid in the retention of facts.
-via ABC News
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